A new antimonopoly law in China could be the make or break for the proposed purchase of Yahoo! by Microsoft.
The New York Times has reported that the Chinese government is activating this new legislation from August 1 2008 and gives “Chinese regulators authority to examine foreign businesses investing in Chinese companies’ operations”.
The […]
Touted as a revolution in mobile search, Yahoo! unveiled their plans for oneSearch 2.0 - the next incarnation of their “award winning” (self proclaimed) mobile search service.
Yahoo! oneSearch 2.0 promises better answers and easier ways to search via Search Assist, Voice Enabled search, Idle Screen Access and open Search results.
So what are these fancy functions […]
The Google News Blog has posted a great article outlining some of the truths and myths of how Google News actually works.
Andy Golding, Google Software Engineer is the man behind the article which lets us in on a few of the secrets behind Google News because they often have publishers ask them why Google […]
Yahoo! have officially announced that they are teaming up with click-audit company Click Forensics to help combat click fraud.
News of this partnership was first rumored at the Search Engine Strategies conference in New York two weeks ago; however it was officially confirmed in the Yahoo! Search Marketing Blog on April 2.
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The Yahoo! Spin Doctors have been building the hype around the new advertising platform that Yahoo! hopes will “transform the online advertising industry by dramatically simplifying processes for advertisers, agencies, ad networks and publishers”.
AMP! by Yahoo! is a new advertising management platform that Yahoo! refers to as a stock market for online ads - be […]
Google AdSense have just launched “next” and “previous” buttons next to their AdSense display ads. The buttons give users a choice of which ads they see by presenting an entirely new set of ads each time the next button is clicked.
After first bring picked up by some users in December last year, the Inside AdSense […]
Microsoft have just released a letter to the Yahoo! Board of directors, telling them to either agree to the acquisition or get ready to face a proxy fight. The letter is a written ultimatum to the company to respond to their offer, after many weeks of inactivity.
A full copy of the letter is below:
April 5, […]
Its official: there was an eruption of search volume last month!
March saw the biggest month-over-month increase in total search volume since July 2007 with total queries increasing over 6% and surpassing the 9 billion mark according to Compete.com.
What is surprising however is that Google was the underperformer this time, with its market share actually dropping […]
In the continuing game of cat and mouse between Yahoo! and Microsoft, Yahoo! appears to have made a very cleverly timed move. It has confirmed that it will be testing Google’s paid search ads alongside its own for the next two weeks.
The test will however involve no more than 3% of Yahoo’s search […]
In late February, Yahoo! announced they will be removing the minimum $0.10 bid price for keywords in their Sponsored Search program. It has taken a while but these changes are going to start next week and will be gradually rolled out.
This brings the keyword auction model in line with Google who have no set […]